McDonald’s and Coke Not Good Sponsors for Olympics – British Medical Journal

Not the best choice… I guess money talks. Yuck.

One Regular Guy Writing about Food, Exercise and Living Past 100

The Lancet, the premier British medical journal, said in an article entitled Chariots of Fries, that the Olympics should encourage physical activity, promote healthy living and inspire the next generation to exercise. “However, marring this healthy vision has been the choice of junk food and drink giants, – McDonald’s, Coca-Cola and Cadbury’s – as major sponsors.”

“Health campaigners have rightly been dismayed. On June 20, the London Assembly (an elected body that scrutinizes the work of the Mayor of London) passed a motion urging the International Olympic Committee (IOC) to adopt strict sponsorship criteria that exclude food and drinks companies strongly associated with high calorie brands and products linked to childhood obesity. Meanwhile, the UK’s Academy of Medical Royal Colleges has said that the presence of McDonald’s and Coca-Cola at the 2012 Games sends out the wrong message to children.”

The Lancet took exception to the “perfect snack”…

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  1. #1 by Healthy Way of Life on July 31, 2012 - 1:25 pm

    Reblogged this on Smiley’s Healthy Way of Life.

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